Be Yourself

When you are writing sales and marketing material for your company, remember that it is a reflection of you. There are certain standards that do need to be followed, and you need to remember what is and is not appropriate in business documents. However, you should still maintain your own unique writing style so that your clients feel that it is you talking to them.

If you employ a copy writer to write for you, make sure they know you well. They should be writing your copy from your perspective. When your voice and personality are encapsulated in your written material, it becomes a true extension of you and your brand.

Happy Writing!
Shandel