The next time you write a document promoting your organisation, remember to keep your key points specific. Lead with your benefit, but tell your reader why you are making the statement.
Compare the two examples:
• 'Our product is unique.'
• 'Our product is unique because it is made by hand.'
The second example has greater impact and is more memorable. It gives a tangible reason for the benefit, and paints a specific picture in your readers' minds as to why they should be interested in your product.
Proofreading, copy editing and copy writing. Do you need help with your sales materials, such as websites, newsletters or articles? Shandel's Proofreading Services is a one-stop-shop for all your editing and copy writing needs.
About Me
- Shandel's Proofreading Services
- Sydney, NSW, Australia
- Shandel is a proofreader and copy writer.
Thursday, October 14, 2010
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