The next time you write a document promoting your organisation, remember to keep your key points specific. Lead with your benefit, but tell your reader why you are making the statement.
Compare the two examples:
• 'Our product is unique.'
• 'Our product is unique because it is made by hand.'
The second example has greater impact and is more memorable. It gives a tangible reason for the benefit, and paints a specific picture in your readers' minds as to why they should be interested in your product.
About Me
- Shandel's Proofreading Services
- Sydney, NSW, Australia
- Shandel is a proofreader and copy writer.
Thursday, October 14, 2010
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