Be Positive

Whenever you write something, try to take a positive point of view. This is especially important for any sales and marketing material.

People have had enough of scare tactics. Trying to frighten someone into using your services or buying your product might make an impact but it is also likely to put them off using you. Instead, try to highlight the positive aspects of your company and your benefits, rather than the disadvantages of not using you.

Leave your reader with good feelings and they will associate those feelings with you!