Tip of the Week, 6.7.10: 3 Questions

Before you write any sort of marketing piece, ask yourself these three questions:

1. Who am I? Define who you are and what your company does. List the services that you offer.

2. Who are my clients? Narrow down your target market and know who you want to respond to you.

3. How can I help my clients? How do you and your clients fit together? Think about the problems your customers face and how your services will be of benefit to them.

Your answers to the above questions may be different for each marketing piece that you produce, so it is important that you have the answers in mind before you start writing. Cover the above questions in your marketing documents to produce focused, thoughtful and effective marketing copy.